• Your ads will be seen. The Virtual Saleyard is by far the most popular service of its kind in Australia, established for over 5 years and within Cyberhorse, Australia's most popular web site for horse lovers, reaching both racing and equestrian audiences.
• Listings in the Horse and Classifieds sections are free. There is no charge unless they are Enhanced or Featured.
• Listings in the Stallion and Products & Services Trade Directory sections are semi-permanent (3 - 12 months). Directory listings are not free, they must be Enhanced or Featured.
• Cyberhorse charges no commission on anything sold through The Virtual Saleyard.
• All Horse and Classifieds listings can be of unlimited duration, however they will be removed if they are not updated for more than 6 months.
• There is no limit on the number of listings per vendor.
• All listings are entered and maintained by the vendor. This includes closing the listing by marking it as sold or withdrawn.
• All listings can be amended any number of times by the vendor. Our unique online Control Panel accessed through the Manage Listings link provides the facility for you to manage every aspect of your listings.
• Vendor access to your listings is password protected via Member Services.

2. Once you have registered, you should Login by clicking on the Manage Listings link at left.

3. Within Manage Listings you will see links which will allow you to add a  Horses, Classifieds, Stallions or Products & Services listing.

If not, you can use Enhanced Listings to prioritise your listing in search results and give it extra prominence by turning it into a banner ad.

A stud can make use of Enhanced Listings by creating a text listing for each new born foal and then enhancing it at various points with photos as the foal matures. Perhaps one at 3 weeks or so and then a further one at weanling or yearling stage. If close relations are doing well, the description can be changed. As the young horse matures its value will change, so you can adjust the price accordingly.

A Vendor Logo is an inexpensive Enhancement which is another way of linking your TVS Listing to your own web site. In this way, you can let the buyer assess those important things other than the horse in question, such as how has it been reared, what sort of property does it come from, what else have they bred and who are the vendors?

For vendors with a number of horses to sell, a good strategy is to first list all the horses as text listings. Then pick out the best 3 or so and turn them into Feature Listings. In this way you can spread the net quite widely, without the expense of paying for every one of your horses to be advertised.

If you normally sell at auction, The Virtual Saleyard can be used as a reference for pre-auction promotion. One of the drawbacks of auction selling is the sinking feeling when you don't achieve your reserve price. With The Virtual Saleyard you have the option of passing your horse in, knowing that there is still an alternative. You can update your Virtual Saleyard listing with photos taken at the auction, which is when your horse will probably look its very best.

• Check out the Horse Price Trends in TVS and see what price they are asking. If you include sold horses in your search, you will get an idea of what prices horses like yours have been sold for in the past.
• Bargains generally sell quickly, although pricing too low may prevent a sale by making the buyer wonder what's wrong with the horse.
• On the other hand, a high price may indicate either a horse of real quality, or a vendor with impossibly high expectations.
• You can change your asking price at any time for your TVS listings.

• Pick a fine day and take horse photos when the sun is not too high in the sky and have the sun shining on the horse from behind the photographer. In the middle of the day, the neck, chest and belly are in shadow and can detract from your horse's appearance.
• Try to get the front and back legs forming 2 V's so that the horse appears properly balanced.
• The head should be up and the ears pricked forward so the horse looks alert. A tape recording of a foal calling is a great way of getting a horse to prick its ears.
• Keep the rider out of the picture unless its a winning performance of some note. Remember the purchaser is buying the horse - not you!
• Young horses often grow at either the wither or the rump, giving them an 'uphill' or 'downhill' appearance at various stages. Consider posing such horses on a slope so as to make them appear a little more 'level'.

An important part of the negotiation process is to ensure that your potential buyer does in fact have enough money. Don't be frightened to ask this question outright as there is little point in wasting time on someone who can't pay. Consider asking your buyer to take out a loan from his or her financial institution. They know your buyer better than you do and if they won't lend the money why should you?

If your buyer wants time to pay, make sure you have a decent deposit and keep the papers so there is no doubt you still own the horse if final payment has not been made. A written sale agreement is quite in order in these circumstances. You should consider having the buyer insure the horse in your name, so that if anything happens to it, you will still get paid. Remember that insurance is generally only for mortality, so serious injury is most likely not covered.

If you make any warranties about the horse, beware that they are legally binding and you can be sued if they turn out to be false. Better to make no promises at all and perhaps accept a lower price, than get carried away about the prospects of a horse that you will have little to do with in the future.